Zero to 9.5k monthly viewers on Pinterest in Two Weeks
I'll be honest and say that I really slept on Pinterest as a platform to include in my overall marketing strategy. I didn't see how the time I would put in could pay off in terms of leads and results.
I was wrong for more reasons than one.
For starters, once you get over the learning curve of using Pinterest for business, it doesn't actually take that much time to see results. Over the last two weeks, I've probably spent a total of 5 hours on Pinterest as a whole.
Secondly, the results I've seen from just a consistent effort over the last two weeks have been astounding. Take a look below.
So here's how I did it in three simple steps:
I gave my profile a refresh. I went in and organized all of my boards/pins. This was probably the most time consuming portion. I've had Pinterest for a looooong time so I went through and got rid of pins that I actually didn't even like anymore, archived boards I didn't want to showcase and figured out which boards I actually wanted on my profile. I ended up going with boards that were more related to what I do for work – branding, typography, website design, illustrations etc and then of course added in some more personal boards – home design, style and wedding stuff. (Hint: you can make sub-boards in your main boards now and my organizational habits did a little happy dance!) I then started pinning things that were more consistent with the overall look I wanted for my page. At the end of the day, everything felt so much more organized, clean and oddly... on-brand.
Pinning original content. I started taking some of the things I was sharing on other social media platforms and repurposing them for Pinterest. Logo designs, patterns, mood boards, quote graphics etc. Anytime I would create a new blog post, I would make a pin for it too! (see an example of some pins below) When creating these pins, I made sure to include keywords in the title for the pin and in the pin description. Every pin gets linked back to my website. When my friend Brea told me she saw my pins in her feed, I got so happy!
Planning other content. No one likes someone who just talks about themselves all the time. Re-pin things from other people that fit with your style and that give you inspiration. It's still your Pinterest too! I used a 5:1 ratio – 5 pins from other people and 1 pin from me. I usually sent out 3 of my own pins a week.
That's it – three very simple steps and a lifetime of a difference in my analytics. I've had more traffic on my website and people are actually pinning my original pins... like what?!
If you have any questions, shoot me a message and we can chat. All I can say is you shouldn't sleep on Pinterest like I did!